It's official. I'm the first Gen X-er to join ResIM!

Written by on September 3, 2009

When Jonathan and Brendan started talking about branching out into the Toronto market in the spring of 2009, I was glad that they approached me to discuss a potential collaboration. Now, I’m thrilled that we have decided to take it to the next level and make it official. I am Resolution’s first Accounts & Strategy Associate based in Toronto and I’m really looking forward to helping build relationships and make projects happen in the city where I live.

When people ask me to give a brief synopsis of who I am and what I’ve been up to for the entirety of my working life, I find it difficult to summarize. That said, I’m always up for a challenge, so here goes:

I am a communications professional who has spent considerable time pondering the effects of web design on my clients’ business goals. My background is in public relations and marketing and I have been fortunate to work closely with clients whose needs bridged those disciplines. I cut my teeth at Thornley Fallis Communications in Toronto (working mainly with clients in the consumer and technology sectors) where I found myself surrounded by social media savvy colleagues and clients who were ‘ready to go there’. It was a fabulous place to explore the intersection of traditional public relations, digital marketing and social media possibilities.

Working with clients such as Visa Canada, Sharp Electronics and Travelocity provided me with insight into the communications needs of diverse industries and gave me the tools and the confidence to strike out on my own over the past year.

As I mentioned, I’m always up for a challenge.

I’m looking forward to working with Resolution not only because they’re doing some really exciting work but because they’re also pretty cool and much better at thunderstorm golf than I am.

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KyraKyra says: Thanks Joe!